About Me

Hello, I’m Emma

As a coach, facilitator and writer I help individuals and teams to pause, reflect and make conscious choices about what’s next. I work with people who are at pivot points in their careers and teams who want to improve their ways of working together. My focus is on having conversations that bring calm and clarity to our often chaotic and complex lives.

How I got here

Before becoming a coach I worked in higher education for ten years. Starting out in academic libraries, I later moved into instructional design and communication. By the end of the decade, I became disilusioned with how the universities I worked in were being run and found my work increasingly conflicted with my values.

In 2017 I took some time out to focus on what I wanted to do with my life. Central to this was understanding what fulfilled me at work and finding the common thread that ran through all of my previous roles — helping people to learn and grow. The upshot of this was making the bold move to quit my job and pursue freelance communications work while I retrained as a coach. Since then I’ve been focused on slowly building a sustainable coaching and facilitation business.

Photograph of Emma Cragg

My values in action

I speak and write a lot about values and their ability to guide our actions. Understanding my core values was an important step for me in working through a significant period of change.

Clearly identifying and expressing my values here, as a manifesto of sorts, gives me something to strive for and hold myself accountable to.


An unwavering belief in who I am and what I have to give.


Being open to new ideas and opportunities. Staying curious and sharing what I learn.


A solid footing from which to grow and thrive.


The foundation for all relationships, built on honesty and clear communication.

My credentials

Postgraduate Certificate in Business and Personal Coaching from the University of Chester and delivered by Barefoot Coaching. I have submitted my final assessment and expect to hear the result in Spring 2021.

Member of the International Coach Federation working towards Associate Certified Coach status.

I attend regular supervision sessions which help me to continue my development and be the best coach I can for you.

Get to know me better

My newsletter, Gathered Thoughts, is the place I explore my own personal development, productivity and wellbeing. My writing is reflective and based on experiences from my own life and work.

You can also schedule time to have a chat or connect with me on social media: